Sports Values

Cadel Evans won the Tour de France in 2011. Fifteen years later, his legendary road bike was displayed and photographed once again — in Biel — in one of our buildings!

Image from page “Sports Values”
Image from page “Sports Values”
“I fell in love with this building right away. As I walked past it, my first thought was: It would be a dream to shoot something for BMC here as part of the Tour de France.
It made it all the more wonderful that we were given such a warm welcome when we arrived.”

Dominique Müller, Brand Manager & Creative Lead at BMC

Here we’re sharing some of the photos and videos taken at the Commercial Vocational School we designed. The building’s architectural concept was designed to use an energizing shade of yellow to encourage communication among users in the common areas. If it also helps promote athletic values, we’re all the more delighted! Many thanks to BMC for granting permission to publish these materials!

Info

  • Date: September 3, 2026
  • Category: Being

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